自然之友LOGO诞生的故事:由此他们走过了30年环保人生

2025-06-18

写在前面

你知道自然之友的标志(logo)来源于中国传统文化的哪一个理念吗?


今年2月,到访自然之友北京办公室的电影制片人及生态学家刘登立和艺术家刘小岛夫妇,讲述了自然之友标志(logo)诞生背后的故事,于是便有了笔者和两位的这一次长篇采访。


采访断断续续进行了一个多月。但等待是值得的,两位定居北京、热爱环保、人生经验丰富的世界公民,给我们带来了结识“自然之友”创始人和设计组织标志(logo)的珍贵历史,以及一段跨国婚恋佳话。


全文近6000字,阅读预计20-25分钟



*以下文字根据尘雪与刘登立、刘小岛夫妇的英文书面采访整理而成 



1


他为珍·古道尔拍片,结识梁从诫


今年2月到访自然之友北京办公室的刘登立,1953年出生于美国田纳西州纳什维尔。他的父亲是中国人,母亲则是具有苏格兰血统的美国人。刘登立本人是一位电影制片人兼生态学家,亦在多所机构担任研究员,他一生致力于环保影片拍摄、制片,环保教育以及实践。本次与他同行的是其妻子刘小岛,一名德国艺术家,为环保公益组织“自然之友”设计了组织标志(logo)。


自然之友理事长康雪老师及自然之友总干事何艺妮为刘登立、刘小岛夫妇佩戴自然之友logo徽章


2025年2月,刘登立、刘小岛夫妇做客自然之友北京办公室(前排左2为刘登立,左3为刘小岛)


刘登立的人生充满了旅行与冒险。13岁和14岁那两年,他随家人乘船环球旅行,将近一年半的时间里,踏遍亚洲、非洲和欧洲的多个国家,首次横跨太平洋和大西洋,“这段经历成为我人生中的宝贵财富,也为我开启了对地理与世界文化的深入认识。”刘登立说。


1979年,敢于冒险的他首次来到改革开放初期的中国,并协助北京语言学院(现北京语言文化大学,下文简称“北语”)建设两个影视制作与剪辑工作室,拍摄汉语培训视频,这也成为他学习中文的重要途径。大约一年后,他被美国哥伦比亚广播公司(CBS)聘为制片人兼摄影师,整个1980年代,他用镜头记录了20世纪末最重大的地缘政治、经济和文化事件。养育他们年轻的家庭,观察与记录历史,成为刘登立日常生活的常态。在他看来,这段经历既激动人心,又令人沉思,美好而富有意义。


在上世纪80年代,刘登立在CBS工作时结识了“自然之友”创始人梁从诫先生。“当时,我们就其父亲梁思成保护中国建筑遗产的工作而采访梁从诫,也因此结识了他以及他可爱的妻子方晶,此后,我和刘小岛频繁拜访梁从诫、方晶夫妇,并与他们建立了珍贵的友谊。”在刘小岛的印象中,梁从诫充满热情,曾在英国生物学家、动物行为学家和著名动物保育人士珍·古道尔博士首次访问中国时,成为她的翻译和“代言人”。目睹梁从诫对珍·古道尔的崇敬,令刘小岛动容。




2


她为自然之友设计标志(logo)

灵感源于中国文化和一个吻


不仅刘登立受到上一辈环保先驱们的鼓励和驱动,刘小岛也跟珍·古道尔和梁从诫等人有了难以忘记的交往故事。据刘小岛回忆,或许是通过刘登立的工作,又或者是在北京国际交流协会举办的一次活动上,她第一次遇见了梁从诫。


“我们很快便为彼此的共同热情——保护环境,而感到振奋。同时,我也与梁从诫的妻子方晶交流了许多关于教育、外语教学的理念。”梁从诫成立了国内第一家全国性民间环保组织“自然之友”,既实现了他的梦想,也留给世人一份环境遗产。“当他得知我从事设计工作,便打电话让我帮忙设计‘自然之友’的标志(logo)。我深受感动,也感受到背后的责任与压力。”刘小岛说。


刘小岛毕业于北京美术学院,主修艺术史。她热爱文化与美,喜欢创造既美丽又激励人心的作品。她曾设计日历、明信片、手册、环保刊物;此外,她还负责协调了超过十年的德国学校年刊。


“我总会尝试各种不同的方法——发挥想象、随手涂鸦、玩弄设计元素。如何用一个标志表达‘自然之友’、自然守护者和对大自然的热爱?当我画出那两片叶子时,内心深处的想象力便如泉涌般倾泻而出。”


刘小岛解释,那两片叶子像是手牵手的朋友:一片深绿的叶子,配以白色的线条;另一片白色的叶子,带着绿色的脉络,仿佛天地阴阳相生。同时,那些似叶似手的“双手”,正亲吻、拥抱着地球,保护它免受伤害。据刘小岛透露,这个设计灵感也来自梁从诫先生跟自己的亲吻拥抱呢!


自然之友早期logo


“阴阳之道,展现了我们每个人都在其中扮演角色、相辅相成,共同守护自然、庇护地球。”刘小岛说,当她设计“自然之友”logo时,她想传达出生态系统的精髓是阴阳之道,一种平衡的方式。


“自然之友”的标志(logo)被采纳后,刘小岛感到由衷地喜悦与感激。“当得知梁先生和创始团队喜欢并注册了这个标志时,我心中充满了震撼。能以谦卑之心,为这样一件伟大的事情(事业)贡献自己一份力量,我内心由衷感到欣喜。”刘小岛告诉笔者。


梁从诫先生与刘小岛设计的自然之友logo合影



想了解更多关于自然之友logo诞生背后的故事

欢迎点击观看下面的视频




3


跨国婚姻和世界公民的环保日常


中美混血刘登立和德国人刘小岛在中国北京相遇相爱,仿佛一部浪漫的爱情电影故事。然而,充满挑战的跨国和远距离婚恋(刘登立常年环球奔波),则见证了两位世界公民对婚姻和人生的经营智慧与非凡魄力。


1980年,刘登立在北京语言学院(现北京语言文化大学,下称“北语”)遇到了一位令人难以忽视的神奇人物——刘小岛(科西玛·韦伯)。 “她总是穿着一身棕色衣服,与当时中国人习惯的灰、绿、蓝色形成鲜明对比。我们在北语一见如故,迅速成为伴侣。”刘登立告诉笔者。


对于两人的初识,刘小岛回忆道:“(当年)我和刘登立在‘北语’相遇时,外国人还算新鲜事物。刘登立入学时,巧合中被安排与一个叫乔纳森(Johannes)的德国室友同住一室。”刘小岛也是在北京的德国人,这个小小的德国团体便逐渐接纳了刘登立。


“我当时来中国,立志专注学业,但很快我和刘登立便成为了形影不离的伙伴。虽然我们来自截然不同的文化背景,但令人惊喜的是,尽管存在语言障碍,我们在生活、爱情,甚至对自然的热爱方面有着许多共识。”刘小岛说。


在梁从诫先生的影响与帮助下,二十世纪九十年代中期,刘登立努力将环保纪录片引入中国,并推动建立了“中国环境与可持续发展咨询与研究中心”。“我第一次真正接触到珍·古道尔博士,是在青少年时期读到《人在阴影下》这本书。这本书对我影响深远,激励我一生去探索自然世界及(我们)与它的关系。在我七十余载的人生中,我有幸踏访六大洲,观察与记录了众多生态系统,学习与传授生命系统的重要性。”刘登立说。


那段时间,刘登立在协助筹划珍·古道尔博士的早期中国之行,还与梁从诫先生以及多位中国环保和生态领域的先驱共同合作,制片、编写并导演了纪录片《珍·古道尔:中国日记》,该片在国家地理频道播出。第一次与珍·古道尔博士见面时,刘登立发现她非常善良、平易近人。“她曾来我家拜访,见到了我的父母、孩子们,还对我们的狗FIDO很感兴趣。”刘登立回忆道。


1994年开始,刘登立为美国哥伦比亚广播公司(CBS)、世界银行等拍摄了大量环保和生态主题的影片。例如,拍摄了黄土高原的纪录片《高原教给我的》(Lessons rush pleautue teaches me),以及在上海国际会议和英国BBC上放映的乡村振兴纪录片,以及在奈飞(Netfilx)流媒体平台上播出的《亲吻大地》( Kissing the Ground)。这些影片在中国和全球播放,产生广泛的影响力。在这个过程中,他获得了不少奖学金,之后成为一名环保的研究员,去了亚马逊、非洲等地拍摄。


在担任CBS新闻、RAI和ZDF的电视制片人及摄像师十五年后,刘登立开始研习生态学。2015年1月,他被荷兰皇家艺术与科学院(KNAW)旗下荷兰生态研究所(NIOO)聘为访问研究员。此外,他还担任位于阿姆斯特丹的公共土地基金会(Commonland Foundation)的生态系统大使。


源自他对自然的热爱与责任,以及希望能以行动推动地球的可持续发展,刘登立于2017年创立了生态系统修复营地与社区运动(Ecosystem Restoration Camps and Communities),这是一个旨在大规模恢复受损生态系统的全球性运动。(该项目)目前已有86个团体分布在30多个国家,不久将突破百个团队。刘登立认为,人类必须将自己的行为跟土地的生态协调一致,顺应自然法则来生活。





如今,刘登立和刘小岛定居在结缘之地北京,刘登立的父亲祖籍在湖南,105岁的美国母亲仍健在,刘登立夫妇的大儿媳妇是成都人,7岁的孙女在成都读德国国际学校,这真正是一个世界大家庭。


在刘登立眼中,刘小岛不仅在养育子女方面卓越不凡,也成为了一位杰出的摄影师和艺术家。而刘小岛则非常钦佩刘登立毕生努力于生态系统修复的坚定信念。他们总有许多话题可以分享、许多事情可以做。“能与他一同过如此丰富而充实的生活,无论身处何方,都是一种无上的恩赐和荣幸!”刘小岛说。


在做客北京的自然之友办公室之后,刘登立、刘小岛夫妇俩携带最小的女儿和孙辈参加了南非原始森林Platbos举行的“ReForest Fest”(造林节),随后两人一同前往德国。刘登立继续进行各种环保纪录片相关的讲座,而刘小岛则回家探望父亲,与孙辈共度时光,现在她在德国北部照顾家人。这一个月,像是他们忙碌而丰富人生的片段缩影。


刘小岛说,虽然他们的生活总是繁忙,经常不得不同时应对各种事务。然而,他们总能保持频繁而有效的沟通。在他们四个孩子还小的时候,刘小岛的日子忙得难以想象,而刘登立大多时候独自旅行。曾经有两年,两人克服挑战和困难,多次一同工作和旅行。然而,从未遇到过像疫情那几年将他们长时间地分开。“这段经历无疑是非常不同寻常、近乎非现实的。在某种意义上,那段分离似乎让时间静止了一般。”刘小岛感叹。


那段时间,他们在北京的花园变得尤为重要。这个花园是一个生态绿洲,有野生区域、木质篱笆、几棵年长的树木,土壤总是被植物覆盖,是蚯蚓和微生物的家园。几十年来,这里一直不使用人工肥料或化学品。疫情期间,这里生长的许多植物其实都可以食用,丰富了他们的饮食。于是,刘小岛花大量时间在脑海中规划美食,尝试烹调新旧的搭配,探索各种烹饪方法。渐渐地,她意识到以这样朴素的方式用餐,不仅满足了身体,更滋养了心灵。因为品种丰富、鲜美诱人,即使少量食用,也能感受到满足和幸福。在简单中感受深刻滋养,这样的生活令人心安。


采访的最后,刘小岛分享了她在日常生活中践行环保的心得:“我们真正可以保护自然的方式,或许只是好好吃饭。我们吃什么,便塑造了我们所生活的世界。”





*以下是尘雪与刘登立、刘小岛夫妇的英文采访实录



LiuDengLi (John)


My life has been one of travel and adventure. My father was Chinese and my mother is American of Scottish descent. When I was 13 and 14 I had the opportunity to travel around the world on ships for 1 and a half years together with my family. 


During this trip, I visited many countries in Asia, Africa and Europe and crossed the Pacific and Atlantic Oceans for the first of what has turned into many travels. This was a great time and a good introduction to geography and world culture.


I first came to the Chinese mainland in 1979 and there I met the amazing Kosima Weber who was impossible to miss because she for some reason wore all brown clothes when all the Chinese dressed gray, green or blue. We immediately became a couple at the Beijing Language Institute.


I had the opportunity to help build two production and editing video studios and filming Chinese language training which turned out to be my main Chinese language education.


After about a year in China I was hired by CBS News to be a producer/cameraman and then spent the entire of the 1980’s covering the biggest stories in geopolitics, economics and culture in the late 20th century.


Growing our young family and observing and documenting history became my normal life and it was exciting,contemplative,and always interesting and beautiful. Kosima flourished as a tremendous mother to our children and became a great photographer and CBS.


I met Liang CongJie when I was working with CBS News in the 1980’s when we interviewed him about his father, Liang SiCheng’s, work documenting and working to protect China’s architectural heritage. Meeting Liang CongJie and his lovely wife, Fang Jing led to Kosima and my becoming their friends and visiting often with them.


When I began to work to bring environmental films to China and build the China Environment and Sustainable Development Reference and Research Center. We were helped and guided by Professor Liang CongJie.


My first introduction to Dr. Jane Goodall was reading the book 'In The Shadow of Man'as a teenager. This was so impactful for me that it pushed me throughout my life to strive to understand the natural world and my relationship to it.


Over 70 some years of my life I have been privileged to travel to 6 continents observing and documenting many ecosystems both being able to learn and teach about the importance of living systems.


When I first met Dr.Jane Goodall in person I found her very kind and normal person. She came and visited our family in our home and met my father and mother, our children and she was very excited to meet FIDO(our dog) who was very much part of our family.


I was helping to organize Dr. Jane Goodall’s early trips to China we also had the pleasure of working with Professor Liang together with several other prominent Chinese Environmental and Ecological Pioneers.


This included producing, writing and directing the film 'Jane Goodall - China Diary' for National Geographic Television.


Knowledge is responsibility and in recent years I have founded a movement of eco-systemn restoration camps and communities that now numbers 86 in over 30 countries but will soon have more than 100 groups. 


You can learn more about the Ecosystem Restoration Communities at

 <http://www.ecosystemrestorationcommunities.org>. 


If you are interested in any ofthe dozens of films I have made or my published work you can find this at

<https://knaw.academia.edu/JohnDLiu>


My Parents, China, Dr. Goodall, Professor Liang CongJie, Fang Jing, and of course Kosima have all been inspirations to me throughout the years and decades. 



LiuXiaoDao:


It might have been through John’s work or perhaps because of the Beijing International Society that I first met Liang CongJie. We very quickly got excited to find we shared a passion for protecting the environment. At the same time sharing so many ideas about education and teaching/learning foreign languages with Fang Jing. Then Liang CongJie materialized his dream and environmental legacy with founding the Friends of Nature. We mused about the English name and when he learned that I was doing design work, and I received his call about designing the logo. I remember I was deeply moved and felt the importance and pressure of creating a truly inspiring logo.


I always try many different approaches. Imagination, scribbling and playing with design elements. How to express with a logo the concept of friends of nature, protectors of nature and love of nature.


When I drew the two leaves I deeply felt the imagination simply pouring onto the paper in front of me.


Two leaves like friends holding hands:

a dark green leaf with white lines and a white leaf with green veins swirling together like Yin&Yang.


At the same time the hands that look like leaves or the leaves that seem like hands are hugging the earth, protecting it from all sides.


Yin&Yang are showing how we all play a role, complementing each other protecting nature and Mother Earth.


Liang CongJie was so enthusiastic and became Dr. Jane Goodall’s ‘voice’ during her first visits to China. It was beautiful to see him so deeply fascinated and admiring Dr. Jane. 


When you designed the logo of Friends of Nature, you said that the best of the whole ecological system is yin and yang, the way to balance. Can you give us more examples? Does Mr. Liang CongJie know that one of the inspirations of the logo design is hugging the earth?


Do you have any educational experience in graphic design and where? What graphic design cases have you worked on? What does design mean to you?


I graduated from the Academy of Fine Arts in Beijing, however in art history. Yet I simply love culture and beauty and loved the challenges of creating designs that are beautiful and inspiring. 


I created calendars and postcards, manuals and environmental publications. I also coordinated the German School Year Book for more than a decade.


How do you feel after the Friends of Nature logo is adopted?


I was truly exhilarated and felt deeply grateful when I learned that Liang CongJie and the founding team loved the logo and was registering it! I felt the amazement of being able to serve in my humble way something very big in the making.


In 1980, how did you meet John and make a lifelong relationship? Here is a romantic story, right? Are cross-border marriage and long-distance love (John often travels around the world) challenging for you? 


John and me, we met ‘in the early days’, when foreigners were still a novelty, at the Language and Culture University in Beijing in 1980. As John entered the school by himself, he was somehow allocated to share the room with a German roommate with the same name Johannes. Thus our tiny German group came to somehow adopt John.  


I know I definitely came to China determined to focus on my studies, yet John and me soon became inseparable. Seemingly from very different cultures we were joyfully surprised that in spite of the differences and our initial language barriers we agreed in so many ways about life and love - and nature.


Both our lives were always filled with uncountable tasks and experiences. And we often ended up having to deal with different things at the same time. Still we always remained deeply connected. During the time our four children were small my days remained busy beyond imagination and John mostly traveled by himself. For two years we managed to work and travel together, but that was sometimes challenging. We had many opportunities to travel together or sellers tell. But never ever were separated in the way that Covid kept us apart for several years. It was certainly a very unusual rather unreal experience. In some ways it felt like time stood still during the time we were separated.


This was perhaps the time our garden became most important. The garden is an ecological oasis with wild areas, a wooden hedge, older trees, the soil always covered with vegetation, home for earth worms and microbes.A garden where no artificial fertilizers or chemicals are used since decades. Thus during Covid times I found that so many plants that grow there are actually edible. I would be able to find many planted or wild plants that would truly enrich my menu. Instead of shopping I would spend hours planning my meals in my mind,testing new and old ways of mixing and preparing. I would discover that eating this way is satisfying body and soul. One ends up eating much less, since the variety the freshness and beauty would replace quantity. One feels deeply nourished in such a simple way.


We can truly protect nature simply by eating well. What we eat is defining the world we live in.


I deeply admire John’s determination for ecosystem restoration, the work of his life. There is always so much to share, so much to do. It’s such a gift and such privilege to live such a rich life together no matter of where we are!